​Lady Mera officially launched its activities in 2020 under the management of Mehrazin Rezaei, symbolizing a powerful and esteemed woman. She has primarily showcased her products in international markets. For 2024, she plans to dedicate a section of her online store to collaborating with and promoting newly established brands. The aim of this initiative is to display the diverse tastes and unique creativity of artists and their works. This effort allows designers from Iran, Turkey, and other countries to showcase their products on the global market.

 

The Lady Mera online store is located in the heart of Istanbul, focusing on promoting the diversity of talent and the unique stories behind each artistic creation. Lady Mera is not just building a brand; she is nurturing a community of artists and connecting their creations with the world.

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One of the fundamental and strategic principles of Lady Mera is the emphasis on collaboration and the impact of teamwork among Iranian and Turkish artists and influencers, whether in Iran, Turkey, or elsewhere in the world. These interactions and collaborations not only lead to cultural and artistic exchange between nations but also enhance the level of creativity and innovation among designers and artists. Collaborations among artists and influencers in joint projects, including exhibitions, workshops, and promotional campaigns, create new opportunities and expand their professional networks. Depending on customer and audience feedback on products in different countries, the brand will consider opening physical stores, with the timing and realization of this plan entirely dependent on the speed of this feedback.

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By providing a suitable platform for these interactions, Lady Mera plays a significant role in introducing and advancing young and emerging artists. These international collaborations, focusing on diverse values and cultures, help build bridges between artists from different nationalities and backgrounds. Through this approach, Lady Mera not only strives to promote fashion and art brands within her team at an international level and at the world's most important fashion exhibitions, but also aims to strengthen teamwork and support emerging talents who aspire to reach large-scale production.

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Additionally, Lady Mera strives to create a better and more sustainable world with a focus on eco-friendly goals and an interest in innovative technologies. By using environmentally friendly materials and leveraging advanced technologies, the brand takes significant steps towards preserving the environment and improving the quality of human life.

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The ultimate goal of these efforts is to create a global community of artists where every individual can share their beauty and creativity with the world. This approach positions Mehrazin Rezaei and the Lady Mera brand as pioneers in the fashion and art industry, committed to constructive collaboration and teamwork, elevating the fashion world beyond geographical boundaries and leaving a lasting, positive impact on the world.​​